September 2007

Welcome to the first edition of brandNews™, the first e-newsletter from newly-merged Norwich brand communications company, Turton Middleton. brandNews™, is about bringing you up to date with what's going on at Turton Middleton, as well as looking at the wider world outside the window and sharing the opinions of some of the finest thinkers working in marketing today - nuggets of information that could prove priceless to your business. A winning start for Turton Middleton Developer Abel Homes and law firm Hatch Brenner are among the first Norfolk businesses to experience the benefits of working closely with Turton Middleton. >TM Rising to the Cambridge Challenge The challenge from our point of view was to help Cambridgeshire Partnerships Ltd (CPL) demonstrate to the Government's Housing Corporation that it was the right partner to provide the affordable homes element of a major new housing development near Cambridge. Our client needed to show it had the skills and experience to create the infrastructure required to support successful, sustainable communities. > read more Think different, do different Talking of Simon Middleton's consultancy skills, how do you fancy a unique and interactive evening of creative thinking, brand expertise and business inspiration with the man himself? Simon's the Chartered Institute of Marketing's Marketer of the Year 2007 for Norfolk and Suffolk and we can guarantee an enlightening and entertaining benefit event at the University of East Anglia. > read more Who's that on the box? Our own Simon Middleton, that's who. When 'Which?' magazine named and shamed the cartoon characters being used to promote unhealthy food and drinks to children, Simon was asked by Sky News to respond. And here's what he said... New faces As a result of new business wins and the potential for many more in the pipeline, we're already growing our team and are delighted to welcome Caroline Portlock and Nick Cordell to Turton Middleton. Caroline Portlock Joining us as Client Services Support, Caroline is a welcome addition to the agency from Euro RSCG Riley Recruitment Advertising where she worked as an Account Co-ordinator for four years. Previously Caroline worked at Fox Murphy Recruitment for two years as an Account Co-ordinator. Nick Cordell Joining Turton Middleton for 3 days a week, Nick has over 20 years experience as a copywriter working for London agencies such as Saatchi's, TBWA/GGT Direct and agency.com as well as local outfit Fox Murphy. Facts from the front line... What's the latest from the wild and wonderful world of marketing and the media? Well, here are just a few of the stories that caught our eye this month at Turton Middleton. Pre-School Branding Not big news to parents of small kids, but branding is a potent force even among pre-school children. In fact, a new study of pre-schoolers in California shows that kids will even eat carrot sticks if they come in a McDonald's wrapper. Sweet smell of success No doubt a multi-sensory approach to advertising could, if done well, outperform one that appeals to just one sense. Indeed the Scent Marketing Institute believes that business will accordingly increase spending on aroma-oriented advertising in the very near future. One current example is for Californian gas stations to spread the aroma of fresh coffee near the pumps in the hope that drivers will top up their caffeine intake as well as their tanks. The rise and rise of the silver surfer UK internet users aged 55+ are set to overtake 35-44 year olds as the demographic group with the largest representation online. So advertisers, ignore this group and the media they use at your peril! Opportunity knocks... We're snowed under with work and need some new faces to help dig us out. We're looking for experienced and talented individuals in all disciplines, so if you fit the bill please give Simon or Steve a shout.   Final thought... Branding the state of play in 2007 So, what's the state of brand management these days? In good shape? Healthy? Or does it even matter anymore? > TM

+44 (0) 1603 766 888 info@turtonmiddleton.com Turton Middleton Ltd. 25 St Andrews Street Norwich Norfolk NR2 4TP